Plan, Build & Execute Digital Marketing
D2 can support your team’s digital marketing at any level, from initial planning through day-to-day publishing. Our experts will help you create and implement your campaigns using proven, best-practice tactics that get results. After launch, we’ll monitor performance and provide ongoing reporting and analysis to your team.
Lead Generation & Landing Pages
Our clients may vary in size and industry, but they all have one thing in common: they need qualified leads. Leads for their salespeople, leads for potential members or employees and leads for financial supporters and donors.
Over the years, we’ve implemented numerous lead-generation campaigns for our clients, from planning outreach efforts to building custom landing pages.
In order to build a successful campaign that turns prospects into leads, we start by meeting with our client to define goals and objectives. From there, we develop a customized lead generation campaign, which can include:
- Campaign development
- Defining KPIs to measure performance
- Copywriting and content creation
- Landing page development
- Outreach tactics, such as email marketing, direct mail, print advertisements, geotargeting, and other paid and organic promotions
- Measurement and reporting
Precision Audience Targeting
No matter where or how your customers use the web, we know how to reach them. Audience targeting is a critical aspect of digital marketing that enables businesses to maximize the effectiveness of their campaigns. By understanding who your customers are and what they need, we can tailor the message and deliver it directly to the right audience segments.
This level of precision targeting ensures that your marketing efforts are not wasted on irrelevant or disinterested individuals. Instead, you can focus your resources on reaching the people who are most likely to engage with your brand, increasing the chances of conversions, sales, and long-term customer relationships.
We’ll work with key stakeholders to learn information about your target audience, which we’ll use to create your custom program. This information may include:
- Industry
- Job title (e.g., VP of Sales)
- Profession (e.g., Endocrinologist, Engineer)
- Interests
- Street address
- Geolocation (e.g., Madison Square Garden)
- Event attendance (e.g., CES)
- Favorite websites & mobile apps
Audience targeting empowers businesses to optimize their marketing strategies and achieve better results by connecting with the right people at the right time.
This level of precision targeting ensures that your marketing efforts are not wasted on irrelevant or disinterested individuals. Instead, you can focus your resources on reaching the people who are most likely to engage with your brand, increasing the chances of conversions, sales, and long-term customer relationships.
We’ll work with key stakeholders to learn information about your target audience, which we’ll use to create your custom program. This information may include:
Search, Display, Mobile & Retargeting Campaigns
For clients looking for a paid-search vendor, we are a certified Google Ads Partner offering pay-per-click (PPC), video, and ad display as well as ad retargeting programs using Google’s advertising network.
In addition, we run programmatic and geotargeted display advertisements to further pinpoint your customers and deliver meaningful messages to them.
Our services include:
- Impact projections
- Budget planning
- Media placement
- Copywriting
- Ad creative design & production
- Campaign configuration & launch
D2 will manage your daily advertising spend, make ongoing improvements, and provide you and your team with reporting and analysis.
Discover how our successful digital campaign for TRIOSE cut through the noise and delivered outstanding results. By leveraging strategic landing pages, and targeted Google and LinkedIn ads, we reached the right decision makers and generated quality leads. Case Study: Launching a Digital Marketing Campaign for a Challenger Brand.
Social Media Paid Advertisements
At D2 Creative, we excel in harnessing the power of social media paid ads to drive impactful results for our clients. With a deep understanding of various social media platforms, we have the expertise to create highly targeted and engaging ad campaigns that effectively reach your desired audience.
From strategic campaign planning to ad creative development, we leverage the latest tools and techniques to optimize your social media ad spend and maximize ROI. Whether it’s Facebook, Instagram, LinkedIn, or TikTok, we know how to navigate the intricacies of each platform and leverage their unique features to deliver compelling messages that resonate with your target market. Our data-driven approach means that we constantly monitor and optimize your social media paid advertisements, refining them to drive higher engagement, conversions, and brand visibility.
Want to read more? Download the Guide: Navigating and Optimizing Social Media for Life Sciences.
Reporting and Analytics: Digital Presence and Campaign Performance
If you manage the digital presence for your company, you’re probably tasked with providing analytics and measurement reports too. Unfortunately, the amount of data points to measure can be overwhelming. Too often marketers end up with tedious-to-produce spreadsheets with row after row of raw data that’s hard to explain to colleagues, or decks with screenshots from multiple platforms that need to be manually updated each reporting period.
Here’s where D2 can help. We’ll collect and interpret your data, articulate what should be addressed, and deliver a turnkey report that you can easily present and distribute to colleagues. In addition, we can build a dashboard with performance metrics that can be viewed by key stakeholders at any point.
Make Analytics Actionable
Questioning if your efforts worked or if you need to modify your approach? Not with D2. First, we define your business objectives and determine the key performance indicators (KPIs) for your site. Since this information is critical to gauging success, we establish benchmarks for ongoing monthly comparisons.
After nailing down the goals and objectives, our team outlines visitor demographics, sources of traffic, content performance, user engagement, and more in a monthly report. Where necessary, we take deeper dives into the data and provide explanations for notable changes. Whenever we identify opportunities for improvement, we include those in the report each month as well.
Ready to see the tangible results of our digital marketing capabilities? Browse through our extensive portfolio of projects and success stories to witness the impact we’ve made for our clients. Browse samples of our work.
