Creating & Publishing Content
Like most marketers, you probably aren’t short on ideas – just short on time. To make matters worse, there is no such thing as “finished” in the digital world. Constant improvement and enhancement are the norm. Updating the content on your site every 4-6 months is not an effective approach.
While our clients universally understand the value and importance of continuing to create content, they often struggle to consistently produce and publish it.
D2 can help. We work with your team to identify and generate content for your website, blog, or social media accounts to give it the attention it needs. We’ll review the materials you have and learn about your business and customers, then craft a content and ongoing publishing plan that will keep you ahead of the competition.
Common content we produce includes:
- Web pages/blog posts
- Marketing emails
- Ad copy/ad creative
- Newsletters
- Web images
- Infographics
- Presentations
- White Papers
- Videos
- Case Studies
- Calculators
- Manuals
- Reviews
See how D2 Creative transformed the Paragard IUD brand with a strategic content development approach. Read the case study to see how we crafted engaging copy, optimized it for SEO, and tailored it to resonate with their target audience. Case Study: Fresh Content Energizes an Established Brand.
Content Marketing
Search engine algorithms are becoming more and more sophisticated, but one thing hasn’t changed: Content is still king. If you create content that educates and helps people make decisions, you’ll be rewarded for it. This is content marketing.
At D2 Creative, we take a strategic approach to content marketing to ensure you have a strategy that is both realistic and effective. We carry this out by taking a few key points of emphasis, which are:
Understanding and Aligning Goals
We take the time to understand your business objectives and overall marketing goals at the start of every project.
Audience Research
Your audiences’ preferences, needs, and pain points provide valuable insight as to the topics and types of content that will resonate most.
Content Strategy Development
Based on audience research, a comprehensive strategy outline is created to utilize specific platforms, distribution channels, and key performance indicators (KPIs).
Content Creation
Our team of content creators, including writers, designers, and videographers, develop high-quality, on-brand content in multiple formats that address the target audience’s needs while also entertaining and informing them, and guiding them through the buying process.
Search Engine Optimization
All content is optimized with relevant keywords, metadata, headings, and on-page copy to increase visibility and organic search rankings.
Read more about our search engine optimization services.
Content Distribution
To maximize reach and engagement we utilize various distribution channels, like your website, social media, and email marketing, and support these with a blend of organic and paid promotional strategies.
Premium content that’s gated behind a landing page form will increase opt-ins and support lead-generation efforts. Learn more about how we promote gated content and drive conversions with strategic digital marketing tactics.
Performance Tracking and Analytics
We closely monitor content performance and analytics across all promotional channels to determine its effectiveness—leading to data-driven strategy and future optimization. This allows the content to be used in the most effective way while also staying relevant.
Dive deeper into our comprehensive digital marketing capabilities and discover the tactics that drive exceptional results for our clients. Explore our expertise in PPC advertising, social media marketing, email campaigns, and more.
